Routine vaccinations are extremely important in maintaining a healthy lifestyle as they help prevent diseases and viruses that can cause sickness or harm to our bodies. Maintaining high vaccination rates is vital for group immunity– the immunization threshold required within a population to help impede disease outbreaks. As such, widespread vaccination has resulted in near eradication of certain diseases and a dramatic reduction in the incidence of many others. Upon researching the process, my team came to realize that many children remain under-immunized.
Some key pain points we noticed included: parents often forget that their child is due for a vaccine, some adults are unconvinced that vaccine-preventable diseases pose a real threat, and often we rely too much on the healthcare system to let us know when we need our next vaccine.
Immuno is an online, virtual platform where tracking and keeping up to date with immunizations is made easy. Immuno’s key features include logging and keeping track of immunization records, reminders of upcoming and necessary vaccines or boosters, learning more about important and recommended vaccines and scheduling vaccine appointments with nearby clinics. With Immuno, everything to do with immunizations is in one place, making the vaccination process the simplest and quickest it's ever been.
Our first goal after defining the problem space was to understand and empathize with the target users. We conducted five user interviews and created six user personas and eighteen scenarios.
Our research insights showed us that:
Many interviewees mentioned that the process of tracking immunization progress/records was inconvenient and challenging.
People already keep their information on a device, they just don’t have a consolidated space dedicated to these records.
Participants often rely on their family doctor for upcoming vaccine information and access to immunization records. They also find the process of booking medical appointments to be very tedious.
Participants stay up to date with routine vaccines through external sources that aren’t always the most adamant about reminders. They also are responsible for updating their own records.
Many participants mentioned wanting to receive reminders or notifications allowing them to stay on track with upcoming dates or appointments.
In most cases, there was no complete record of a patient’s vaccination history. Vaccine records are scattered across physician databases and paper forms.
In order to make sure that vaccine recommendations are tailored to each user, we designed a thorough and friendly sign up and onboarding experience. By asking users key questions in regards to birthday, pregnancy, gender and allergies, Immuno is able to create accurate vaccine timelines.
Research showed us that users found the process of tracking multiple immunization records inconvenient and challenging. In order to help users manage multiple profiles, we designed a home page to hold all of the user profiles. From there, they can manage individual vaccine timelines where users can add vaccines to their recommended and completed lists.
Research showed us that users found the process of booking appointments to be tedious and that access to vaccine information and appointments is more difficult than it should be. With the nearby clinics page, users are able to easily locate clinics that offer the vaccines they need, can bookmark them and schedule vaccine appointments.
The travel feature allows users to learn what vaccines are recommended or required for their future destinations. From there, users can learn more about why these vaccines are important and lets them add the vaccine to their recommended list or book an appointment with a nearby clinic.
Users expressed wanting an easy way to stay on top of their upcoming appointments and the need for a consolidated space. The calendar page lets users manage and view their appointments across their profiles at once.
In order to evaluate the effectiveness of our product we put it through 3 usability testing sessions. Following these sessions, we were able to make many changes to improve the UX/UI of the product.
Immuno is one of my favourite projects that I’ve worked on throughout my studies. The biggest challenge in completing this project was conducting user interviews and testing for the first time. While it was a lot of work and was especially hard with the pandemic, the experience was extremely rewarding. Without these steps, we would not have made many of the important design decisions we did.
Another challenge going into the project was working in a team environment. Lucky enough, my team and I worked extremely well together as we completed each step of the process in unity. Through this experience, I was able to learn the importance of teamwork and collaboration. Another significant learning outcome was learning two new software: Figma and After Effects.
Going forwards, I hope to conduct user research and testing from a larger pool of users. This would help in validating our existing insights while also helping us gain new ones in the process.