The Vancouver Mural Festival is a 3 week long cultural arts festival which aims to transform the way art is seen and experienced in the city. With its unique approach, it connects art and people in public spaces which then empowers local communities and sparks change within the city. Through the application of bold colours, unique shapes and cohesive tiles the rebranding for the Vancouver Mural Festival (VMF) effectively represents the excitement, community, identity and inclusivity that the event brings to the city.
Since its debut in 2016, the festival has brought over 250 new murals to the city and has grown to become Vancouver’s largest public art fesival. The festival sprawls across nine of Vancouver’s communities: Mount Pleasant, South Granville, Robson, West End, Downtown Vancouver, Strathcona, Gastown, River District and Marpole.
The design for the festival takes on an abstract approach that is representative of the community, culture and discussion that the event brings to the city. It aims to highlight three key themes: form, unity and identity.
The design utilizes abstract tiles arranged in a grid structure that are representative of the artists and communities included within the festival. These tiles act as the main branding and imagery for the festival and can easily be repurposed to serve different uses.